Executive Summary (This is a document excerpt)

Complicated financial products confuse most consumers, yet only 29% of Europeans say they rely on financial advice from professionals. Outdated methods for delivering advice are largely to blame, failing to cost-effectively deliver the right advice at the right time to the right customers. Financial services companies need to embrace the Internet for advice as they have done with other products and services. Online advice tools can not only help clients achieve their financial goals but can also reduce the cost of delivering advice and make the advice given more relevant.

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