For Marketing Leadership Professionals (Length: 23 pages)

January 9, 2008

Mobile Social Computing Adds Trust To Marketing

Social Computing Goes Mobile

an introduction by Jaap Favier

Executive Summary (This is a document excerpt)

Gen Yers spend as much time on their mobiles as on the Web for personal reasons. Most of this time is spent sending and receiving text and picture messages, but with more than half also using social networking sites, the likes of Facebook and MySpace have now launched mobile social computing sites, and new mobile networks like Zingku are popping up.

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Analyst: Jaap Favier
Technology: Channel Design Strategies, Customer Experience, Design & Usability Processes, Enterprise Mobile Devices, Enterprise Mobility, Marketing & Advertising, Marketing Measurement, Social Computing & Web 2.0, Web Site Design
Industry: Consumer Electronics, Consumer Technology Adoption, eBusiness/eCommerce, The Mobile Channel
Geography: North America
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