For Consumer Market Research Professionals (Length: 16 pages)
This is a Consumer Technographics document

March 10, 2008

The State Of Consumer PC Adoption In Asia Pacific, 2007

Asia Pacific Technographics®

by Dia Ganguly

with Ted Schadler, Elise Godfrey, Serena Goldberg

Executive Summary (This is a document excerpt)

Forrester surveyed more than 6,000 adults in Japan, South Korea, Australia, Hong Kong, metropolitan affluent India, and metropolitan China to find out how they purchase and use PCs. This report is a graphical analysis of that data to provide market research professionals with a guide to the consumer PC market in Asia Pacific.

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TABLE OF CONTENTS

itemAsia Pacific PC Adoption: One Region, Many Markets

itemA Summary Of Demographics And Tech Adoption

itemTop PC Activities Reflect Cultural Differences

itemKey PC Features Vary By Country

itemA Better PC Is The Top Purchase Motivator

itemChina PC Market Overview: Lenovo On Top

itemHong Kong PC Market Overview: Everyone Has A PC

itemIndia PC Market Overview: PCs Are For The Wealthy

itemJapan PC Market Overview: Laptops Reign

itemS. Korea PC Market Overview: Samsung Or Nothing

itemAustralia PC Market Overview: PCs For Work And Play

itemSupplemental Material

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Innovation Networks, IT Adoption, IT Spending & Budgeting
Industry: Consumer Electronics
Geography: Asia Pacific
Asia Pacific Consumer Technographics
This document is available for individual purchase or for clients who have purchased Forrester's Asia Pacific Consumer Technographics product.
Learn more about the Asia Pacific Technology Adoption Study »
Contact us for more information about purchasing the Asia Pacific Consumer Technographics or any of Forrester's products.
Archived Teleconference:
A Global Look At Consumers' Social Computing Behavior
Original air date: Monday, November 19, 2007

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