Length: 2 pages
For Marketing Leadership Professionals
January 9, 2008Marketing On Second Life: Think $100K Plus Per Year
A Second Life For Marketers?
by Brian Haven, Jaap Favier
This is a document excerptEXECUTIVE SUMMARY
Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial investments, short life cycles, and the need to keep a constant watch add up to tangible experiments with hard-to-measure returns.
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Archived Teleconference:
Managing Marketing Through An Economic Downturn
Original air date: Monday, April 07, 2008
Original air date: Monday, April 07, 2008
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