For Marketing Leadership Professionals
(Length: 18 pages)
January 10, 2008
CC/EOs Give Customer Experience A Lasting Boost
The Chief Customer/Experience Officer Playbook
an introduction by Jaap Favier
Executive Summary (This is a document excerpt)
Many successful firms have installed customer experience change agents with titles like chief customer support officer and SVP of customer experience to coordinate all aspects of the brand experience on a corporatewide scale.
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Archived Teleconference:
Choosing The Right Media Mix
Original air date: Wednesday, October 22, 2008
Original air date: Wednesday, October 22, 2008
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