For eBusiness & Channel Strategy Professionals (Length: 7 pages)February 20, 2008 (updated February 27, 2008) Why Consumers Like Alternative Payment Methods When Shopping Onlinewith Carrie Johnson, Scott Wright Executive Summary (This is a document excerpt)Seventy-four percent of online shoppers report having used alternative payment methods like PayPal, Bill Me Later, or Google Checkout during recent Web shopping experiences. Although a growing number of retailers offer alternative payment methods at checkout because they can help drive conversion and lower overall transaction costs, consumer acceptance is likely to be a more significant driver of growth. PayPal laid the groundwork by familiarizing many online consumers — primarily eBay buyers and sellers — with alternative payment methods, and other payment providers soon followed. By providing greater convenience and choice than credit cards, and appealing to new customer segments like non-credit card holders, alternative payment methods benefit both online consumers and the retailers that cater to them.
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The Outlook For US eCommerce In 2008 And Beyond
Original air date: Wednesday, February 20, 2008
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