For Business Process & Applications Professionals (Length: 19 pages)

April 7, 2008

Best And Worst Of Career Web Sites

Forrester Applies Its Web Site Review Methodology To 12 Companies

by Zach Thomas

with Adele Sage, Sharyn Leaver, Meghan Donnelly

Executive Summary (This is a document excerpt)

Forrester applied its Web Site Review methodology to the career site experience at 12 firms: the four largest financial services firms, four largest retail firms, and four leading job boards. As a group, the job boards outperformed other industries, while financial services firms fell to the bottom of the list. Due to numerous flaws revealed through our evaluation, all sites received failing scores. Despite the many problems we uncovered with the Web experiences, we also found a number of best practices, such as Monster's functionality to check application status and Macy's clear job descriptions. To improve the career Web site experience, human resources (HR) process and applications professionals should seize the opportunity to differentiate their career site experiences by designing them with job seekers in mind.

TABLE OF CONTENTS

NOTES & RESOURCES

itemExamining The Current State Of Career Web Site Experiences

itemAll 12 Career Web Sites Failed

itemFlaws Occurred Across All Categories

itemAmong The Flaws, Career Web Site Best Practices Emerged

recommendations

itemDifferentiate Your Career Web Site By Designing Explicitly For Job Seekers

itemSupplemental Material

Forrester evaluated the user experience on 12 major firms' Web sites — four each of the largest financial services companies, retailers, and job boards.

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Analyst: Zach Thomas
Technology: Customer Experience, Design & Usability Processes, Human Capital Management, Human Resources Management Applications, IT Management, Packaged Applications, Web Site Design
Geography: Asia Pacific, Europe, North America

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