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For Interactive Marketing Professionals
(Length: 6 pages)
February 26, 2008 European Social Technographics® RevealedHow Europeans Are Adopting Social Technologiesby Rebecca Jennings with Christine Spivey Overby, Josh Bernoff, Alice Bresciani Executive Summary (This is a document excerpt)Social technologies, such as blogs, networks, and wikis, already attract a significant percentage of online Europeans. However, to prioritize which Social Computing channels to use to communicate with consumers, marketers need to understand the usage profiles of their target audiences; using Forrester's Social Technographics Profiles will enable them to do so. In Europe, Social Technographics reveals strong differences in social technology adoption among countries. For example, the Dutch respondents were those keenest to join networks such as MySpace, while online Germans were most likely to post comments in forums and on other people's blogs. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
European Social Networking Use Accelerates
Original air date: Thursday, September 24, 2009
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