For Vendor Strategy Professionals (Length: 14 pages)

September 5, 2008

The Three Archetypes Of Service Providers

Aligning Your Positioning And Portfolio With Client Stakeholder Objectives

This is the second document in the "Vendor Archetypes" series.

by Pascal Matzke, Daniel Krauss

with Thomas Mendel, Ph.D., Euan Davis, Charles Green


Executive Summary (This is a document excerpt)

The IT service provider market is undergoing a major transformation that will have a profound impact on how providers design and structure their portfolio and conduct their go-to-market approach. Service providers have traditionally used labels like business consultant, systems integrator, outsourcer, and telco as a way to tell the market about their background and focus. However, in today's market, these labels are meaningless when competing for client business, as they fail to articulate how the services delivered will provide business value to customers. In this report, Forrester introduces a new taxonomy for business and IT services that should help provider strategists align their service portfolio with the business objectives of their customers' decision stakeholders and allow them to identify the right service provider archetype for their organization.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemTraditional Service Provider Go-To-Market Models Come Of Age

itemClients Demand Solutions To Business Problems

itemOld Provider Categories Become Meaningless

itemProvider Strategists Need To Align Solutions With Client Stakeholder Issues

itemStart By Defining Different Client Stakeholder Attributes And Objectives

itemStructure The Service Portfolio Along Client Stakeholder Categories

itemDifferentiate By Means Of Service Delivery Rather Than Technology Excellence

itemThree Service Provider Archetypes Will Frame The Market Going Forward

itemPicking The Right Service Provider Archetype

itemUsing The Archetype To Drive Customer Satisfaction

What IT Means

itemMoving Toward Provider Archetypes Requires Corporate Leadership

Forrester reviewed the existing service portfolios of 43 leading business consulting and IT service providers and screened more than 2,000 different service descriptions.

Related Research Documents

itemMarket Momentum: IT Services And Outsourcing Market, H1 2008

July 14, 2008

itemThe Three Archetypes Of IT Vendors

April 25, 2008

itemIntroducing Forrester's Vendor Positioning Review

January 16, 2008

itemVendor Positioning Review: IT Services And Outsourcing Providers, Q3 2007

September 19, 2007

itemThe Emerging IT Ecosystem

January 2, 2007

Find Documents In Related Categories

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Analyst: Daniel Krauss, Pascal Matzke
Technology: B2B Sales & Marketing, Corporate Strategy, IT Consulting, IT Management, IT Services, Outsourcing, Product & Solutions Strategies, Serving the Business, Strategy Execution & Measurement, Systems Integration
Industry: Professional Services
Geography: Asia Pacific, Europe, North America

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Ratings and Comments
Rating: 9 out of 10
based on 5 ratings across all roles.
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