July 18, 2008 (updated July 28, 2008)
Best And Worst Of Social Network Marketing, 2008
Forrester Applies Its Social Network Marketing Review Methodology To 16 Major Firms
This is the first document in the "Best And Worst Of Social Network Marketing, 2008" series.
with Harley Manning, Christine Spivey Overby, Scott Wright, Sarah Glass
Executive Summary (This is a document excerpt)
Forrester applied its Social Network Marketing Review methodology to programs run by 16 firms in four industries: automotive, media, technology, and consumer products. Only the BMW Series 1 received a passing grade, and half of the firms scored a zero or lower. But even with these dismal overall results, we found examples of specific best practices: The Dell/Microsoft (Red) program provided a rich media theme that was easily sharable, Sony's BMG page for Alicia Keys was personable and interactive, and Kraft's DiGiorno Pizza delivered a unique interactive experience with its members. To improve social network marketing, brands must develop community-centered content and activities, measure success based on new criteria, and be prepared to participate.
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recommendations
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Forrester reviewed social network marketing campaigns by 16 brands including BMW, Chevy, Intel, Kraft, Mars, Microsoft, Nike, and Sony BMG. Related Research Documents
February 13, 2008
July 5, 2007
June 21, 2007 |
Forrester Graded The Current State Of Social Network MarketingFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Tuesday, April 28, 2009
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Ratings and Comments
Rating:
  out of 10based on 3 ratings across all roles. |
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