For Technology Product Management & Marketing Professionals (Length: 18 pages)

June 16, 2008

Improving Your Product Management Tools

Innovators Show How And Why To Do It

by Tom Grant, Ph.D.

with Eric G. Brown, Christina Lee


Executive Summary (This is a document excerpt)

Most product managers rely on tools — predominantly, Microsoft Office — that do not adequately support them. The information in question is critical to any technology company: What do customers really need, and, by extension, what should we be providing? Tools specifically designed to handle product requirements exist, but most technology companies do not embrace them. The vendors that have already embraced requirements tools — smaller, younger, and often software-as-a-service (SaaS)-based — represent the future of the industry; every technology company should seriously consider the competitive advantages that a requirements tool might provide. Whether or not they decide to implement a specialized requirements tool, product managers need to re-evaluate their tool kits in light of the complex challenges they face in handling requirements.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemLack Of Requirements Tools Hurts Technology Vendors

itemProduct Management's Complex Tasks Require Specialized Tools

itemImprovised Tools Can't Do The Job

itemIt's Time To Upgrade Your Requirements Tools

itemBuild Your Requirements For Your Requirements Tool

itemDesign For Your Internal Audience

itemGet Ready To Build After You Buy

WHAT IT MEANS

itemUnderstanding Customers, Not Outsmarting Them

Forrester conducted a survey of product managers to discover what tools they used. Follow-up interviews with some survey participants provided further details.

Related Research Documents

itemThe End Of Product Development

April 15, 2008

itemStakeholder Centricity: The Metrics That Counts

June 5, 2007

itemThe Root Of The Problem: Poor Requirements

September 1, 2006

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Analyst: Tom Grant, Ph.D.
Technology: B2B Sales & Marketing, Packaged Applications, Product & Solutions Strategies, Product Life-Cycle Management, Tech Product Management
Geography: Asia Pacific, Europe, North America

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