For Technology Product Management & Marketing Professionals (Length: 18 pages)June 16, 2008 Improving Your Product Management ToolsInnovators Show How And Why To Do Itby Tom Grant with Eric G. Brown, Christina Lee Executive Summary (This is a document excerpt)Most product managers rely on tools — predominantly, Microsoft Office — that do not adequately support them. The information in question is critical to any technology company: What do customers really need, and, by extension, what should we be providing? Tools specifically designed to handle product requirements exist, but most technology companies do not embrace them. The vendors that have already embraced requirements tools — smaller, younger, and often software-as-a-service (SaaS)-based — represent the future of the industry; every technology company should seriously consider the competitive advantages that a requirements tool might provide. Whether or not they decide to implement a specialized requirements tool, product managers need to re-evaluate their tool kits in light of the complex challenges they face in handling requirements. Buy Risk-FreeDownload and print PDF immediately. Price: US $279 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Making Product Management A Strategic Resource
Original air date: Tuesday, July 29, 2008
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