For Technology Product Management & Marketing Professionals (Length: 15 pages)

May 16, 2008

More Green Progress In Enterprise IT

by Christopher Mines

with Ellen Daley, Christina Lee

Executive Summary (This is a document excerpt)

Forrester completed its third survey of enterprise IT professionals in April 2008 to understand the state of green IT awareness and adoption in corporate computing. Our latest survey results show continuing advancement of both awareness and activity, but the adoption of green IT varies significantly by geography and industry. Vendor strategists looking to position their products and their firm to capture enterprise's growing green mindshare must tune their messaging to match these important variables.

TABLE OF CONTENTS

NOTES & RESOURCES

itemNo Fizzle In Green IT's Sizzle

itemEnterprise IT's Environmental Awareness Remains High

itemAwareness Is Increasingly Translated Into Action

itemCompanies Have A Mix Of Motivations For Green IT

itemIT Organizations Enabling The Greening Of Other Business Processes

itemGetting Green Strategy Right

itemSupplemental Material

For this research, Forrester surveyed 738 unique companies.

Related Research Documents

itemFive Green IT Trends That Will Impact The IT Infrastructure And Operations Professional

March 26, 2008

itemGreen IT Nudges Tech Adoption

March 10, 2008

itemGreen Progress In Enterprise IT

December 17, 2007

Find Documents In Related Categories
This document falls under the following categories. Click on a link below to find similar documents.
Analyst: Christopher Mines
Technology: Data Center Management, Governance, Risk, & Compliance, IT Adoption, IT Infrastructure & Operations, IT Spending & Budgeting, Security & Risk
Industry: High-Tech, Marketing & Sales Strategies
Geography: Asia Pacific, Europe, North America
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Archived Teleconference:
Enterprise Adoption Of Green IT Practices
Original air date: Wednesday, July 23, 2008
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