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For Technology Product Management & Marketing Professionals
(Length: 11 pages)
April 22, 2008 A Managed Services TaxonomyHow Tech Marketers Can Differentiate Managed Services Messaging And Understand Their CompetitionExecutive Summary (This is a document excerpt)The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand their value proposition. To help tech marketers focus their messaging, Forrester characterizes managed services as having a one-to-many, standardized service delivery model with a relatively small labor component and offers examples of how to articulate the value of these offerings. We break the segments down into network, voice, IT infrastructure, security, and application management, providing a quick list of key competitors in each subsegment. Buy Risk-FreeDownload and print PDF immediately. Price: US $1749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Tech Vendor Channel Management: Best Practices And Benchmarks
Original air date: Tuesday, July 22, 2008
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