For Technology Product Management & Marketing Professionals (Length: 11 pages)

April 22, 2008

A Managed Services Taxonomy

How Tech Marketers Can Differentiate Managed Services Messaging And Understand Their Competition

by Michael Speyer

with Eric G. Brown, Michele Pelino, Emily Van Metre


Executive Summary (This is a document excerpt)

The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand their value proposition. To help tech marketers focus their messaging, Forrester characterizes managed services as having a one-to-many, standardized service delivery model with a relatively small labor component and offers examples of how to articulate the value of these offerings. We break the segments down into network, voice, IT infrastructure, security, and application management, providing a quick list of key competitors in each subsegment.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemManaged Services Means Different Things To Different People

item"Managed Services" Is Not A Differentiable Marketing Slogan

itemNo Universal Managed Services Definition Exists

itemManaged Services Have A One-To-Many Delivery Model And Low Labor Content

itemManaged Services Are Not Project-Based Services Or "Un-Managed" Services

itemManaged Services Fall Into Four Technology Categories

itemManaged Services Providers Compete In A Crowded Market

itemManaged Services Fit Well In The Small And Medium-Size Business Market

recommendations

itemUse The Taxonomy To Fine-Tune Your Marketing

Forrester interviewed four vendors, including Kaseya, NIIT Technologies, Seagate Services, and Incentra Solutions.

Related Research Documents

itemEMEA IT Outsourcing Deals, Q3 2007

February 1, 2008

itemDemand Insights: Cracking The SMB Managed IT Services Nut"

December 4, 2007

itemThe Forrester Wave™: Managed Security Services, Q4 2007

October 4, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Corporate Strategy, IT Services, Managed Telecommunications Services, Outsourcing, Tech Marketing Tools & Best Practices, Telecommunications Services, Vendor Positioning
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Tech Vendor Channel Management: Best Practices And Benchmarks
Original air date: Tuesday, July 22, 2008
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Ratings and Comments
Rating: 7 out of 10
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