Executive Summary (This is a document excerpt)

For Web execs, finding the right interactive agency to take on a site design project is hard enough — but creating a productive, long-term working relationship with that agency can be harder still. Unsatisfied Web design clients report frustrations around project delays, cost overruns, poor results, and agencies that are out of sync with their strategic vision. Agencies counter with concerns about unengaged clients who don't take advantage of the agency's full capabilities. In reality, the problem — and the solution — lies somewhere in the middle. The secret to a good client/agency relationship is open communication, bolstered by strong processes and time spent aligning on strategic vision.

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