February 19, 2008

What Consumers Want On Consumer Electronics Web Sites

This is the second document in the "What Online Consumers Want" series.

by Kerry Bodine

with Bruce D. Temkin, Olga Melnikova, Andrew McInnes

Executive Summary (This is a document excerpt)

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on consumer electronics (CE) sites. Some of our findings: Price-focused offerings top the list, the ability to upload content comes in last, and Gen X consumers want customer testimonials.

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