For Vendor Strategy Professionals (Length: 4 pages)

April 25, 2008

Tech Strategists: New Rules For Weathering A Slowing Economy

Crafting A Successful IT Services Strategy In An Economic Downturn

by Julie Giera

with Pascal Matzke, Charles Green


Executive Summary (This is a document excerpt)

The US economy is in the midst of an economic slowdown that is showing signs of spreading to Europe and parts of the Asia Pacific region. Downturns have historically affected the technology industry in different ways: Hardest hit have been hardware and software vendors, while the IT services industry has displayed a mixed response, with some segments, like outsourcing, benefiting from a focus on cost cutting. However, the IT industry has undergone tremendous change in the past five to seven years that will force tech strategists to rethink past tactics for weathering the storm.

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This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, IT Services, Product & Solutions Strategies, Tech Marketing Tools & Best Practices, Technology Vendor Alliances & Partnerships
Industry: Professional Services
Geography: Asia Pacific, Europe, North America

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