February 22, 2008

What Consumers Want On Media Web Sites

This is the fourth document in the "What Online Consumers Want" series.

by Kerry Bodine

with Bruce D. Temkin, Olga Melnikova, Andrew McInnes

Executive Summary (This is a document excerpt)

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on media sites. Some of our findings: Discussion boards/forums top the list, product videos come in last, and no site feature received more than 20% of consumer votes.

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