Length: 4 pages For Customer Experience Professionals
Kerry Bodine February 22, 2008
What Consumers Want On Media Web Sites
This is the fourth document in the "What Online Consumers Want" series.
by Kerry Bodine
with Bruce D. Temkin, Olga Melnikova, Andrew McInnes

This is a document excerptEXECUTIVE SUMMARY

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on media sites. Some of our findings: Discussion boards/forums top the list, product videos come in last, and no site feature received more than 20% of consumer votes.

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Analyst: Kerry Bodine
Technology: Interactive Marketing, Marketing & Advertising, Server Platforms
Industry: Business-To-Consumer eCommerce, Consumer Media & Entertainment, Consumer Portals & Search, Consumer Technology Adoption, eBusiness/eCommerce, eBusiness/eCommerce Adoption, Media & Advertising Trust, Media & Entertainment
Geography: North America
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