April 18, 2008 (updated July 15, 2008)
Consumers' Behavior Online: A 2007 Deep Dive
Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
by Ted Schadler, Remy Fiorentino
with Michelle de Lussanet
Executive Summary (This is a document excerpt)
Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media, shopping, communications, entertainment, and social networking online activities to understand how they are changing over time. Now that broadband is replacing dial-up as the most common access method, consumers are spending more time online engaged in dozens of different activities. This deep dive into consumers' behavior online will arm market research professionals with the tools they need to bring facts and insights into their company's marketing and strategic planning discussions.
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WHAT IT MEANS
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Forrester surveyed 46,394 US heads of household in February and March 2007 to learn about their online behavior and media consumption. Related Research Documents
November 16, 2007
September 7, 2007
January 4, 2007 |
Survey Questions Reveal Online Behavior
All Online Activities Are Growing In PopularityFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Thursday, August 06, 2009
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