For Vendor Strategy Professionals (Length: 19 pages)

April 22, 2008

Customer-Focused Innovation Networks Emerge

Vendors Can Maximize IT Ecosystem Value By Engaging Clients As Co-Innovators

This is the second document in the "Driving Customer Co-Innovation In Global IT Ecosystems" series.

by Navi Radjou

with Pascal Matzke, Janine Liu


Executive Summary (This is a document excerpt)

With the rise of a new global IT ecosystem that places a huge premium on partnerships, tech vendors are rushing to form Innovation Networks — multiplying R&D and go-to-market alliances with academics, startups, venture capital firms, developer communities, and other IT purveyors worldwide. Yet, vendors are struggling to effectively engage their enterprise customers in their burgeoning ecosystems and to actively co-create innovation value with them. The solution? A new client-centric business model that Forrester calls customer-focused Innovation Networks (CFINs). CFINs let corporate clients' input and active participation shape and optimize the collaborative innovation activities that take place within global IT ecosystems. To bolster client engagement, tech vendors should classify their CFIN initiatives based on the level of impact on clients' business performance and must better articulate their CFIN business value to targeted client stakeholders. Winners among IT providers will continually recalibrate a dynamic portfolio of CFIN projects.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemVendors Fail To Engage Customers In Their Ecosystems As Innovation Partners

itemLack Of Customer Input And Active Participation Suboptimizes Vendor Ecosystems' Value

itemA New Business Model For Success: Customer-Focused Innovation Networks

itemCFINs Boost Vendors' Time-To-Market, Profitability, And Customer Loyalty

itemNot All CFINs Are Born Equal: Positioning The CFIN Continuum In The Client Context

itemIT Providers Must Match CFIN Efforts To Their Business Model And Client Value

itemTech Vendors Must Maximize CFIN Investments By Managing Them As A Dynamic Portfolio

WHAT IT MEANS

itemEmpathetic CEO Leadership Will Determine CFIN Winners Among Tech Vendors

itemSupplemental Material

For this report, Forrester interviewed leading IT providers in North America, Europe, and India, including: Accenture, BT, Capgemini, IBM, SAP, Sapient, and TCS. We also spoke with Sean Fernandez, chief innovation officer at Esselte.

Related Research Documents

item2008: Innovation Management Services Take Off

March 3, 2008

itemHow IT Consultants Can Finally Profit From Clients' Business Innovation Demands

May 18, 2007

itemThe Emerging IT Ecosystem

January 2, 2007

itemInnovation Networks: Global Progress Report 2006

June 14, 2006

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Innovation Networks, Product & Solutions Strategies, Technology Vendor Alliances & Partnerships
Geography: Asia Pacific, Europe, North America