For Business Process & Applications Professionals (Length: 19 pages)

August 4, 2008

The Forrester Wave™: Customer Hubs, Q3 2008

Siperian, Initiate Systems, IBM, D&B Purisma, And Oracle UCM Widen The Functionality Gap

by R "Ray" Wang

with Sharyn Leaver, Meghan Donnelly

Executive Summary (This is a document excerpt)

In Forrester's 149-criteria evaluation of customer hubs vendors, we found that Siperian, Initiate Systems, IBM, Dun & Bradstreet (D&B) Purisma, and Oracle UCM led the pack because of their broad support for multiple industries, number of successful live customers, significant research and development (R&D) investment in advanced functionality, and experience with large data volumes. Sun Microsystems debuted in the top slot among Strong Performers with solid data deduplication, architecture, and open-source options. Meanwhile, SAS DataFlux debuted as a Strong Performer building from its rich data quality history. Oracle CDH and SAP continue to progress as short-list alternatives among install base clients. Evaluated vendors continue to improve their offerings awaiting improved maturity among customers.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemCustomer Hubs Deliver On The Failed Promises Of CRM

itemCustomer Hubs Map The Information Supply Chain To Customer Processes

itemCustomer MDM Adoption Lags Behind Technology Advances

itemCustomer Hubs Evaluation Overview

itemEvaluation Criteria Reflect Focus On The Complete Life Cycle

itemEvaluated Vendors Dominate Mindshare

itemBest-Of-Breeds And Acquired Best-Of-Breed Solutions Lead The Pack

itemVendor Profiles

itemLeaders Deliver Cross-Industry B2C Battle-Tested Solutions

itemStrong Performers Maintain Focus In Key Industries And Install Bases

itemContenders

itemRisky Bets

itemSupplemental Material

Forrester conducted demo-based product evaluations from April to June 2008 and interviewed nine vendors with 10 solutions and 50 early adopting end user companies. Vendors include D&B Purisma, IBM, Initiate Systems, Oracle, SAP, SAS DataFlux, Siperian, Sun Microsystems, and VisionWare.

Related Research Documents

itemTrends 2008: Master Data Management

May 16, 2008

itemThe Forrester Wave™: Customer Hubs, Q4 2006

December 22, 2006

itemThe Forrester Wave™: Customer Data Integration, Q2 2005

June 13, 2005

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: R "Ray" Wang
Technology: Customer Relationship Management, Information & Knowledge Management, Master Data Management, Packaged Applications
Geography: Asia Pacific, Europe, North America

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