March 3, 2008

Creating Humanized Digital Travel Experiences With Contextual Information

InsideTrip.com Makes Online Travel Shopping Compelling

by Henry H. Harteveldt

with Carrie Johnson, Kate van Geldern

Executive Summary (This is a document excerpt)

Few travel companies have meaningfully advanced online travel shopping, contributing to online travelers' frustration with the Web. It's so bad that 30% of US online leisure travelers are interested in using offline travel agencies. Depriving online travelers of richer information about their travel options increases their reliance on price as the primary decision-making criteria. Start-up travel shopping site InsideTrip.com improves the travel shopping experience by providing air travelers with a commodity sorely lacking in most travel sites: context. Using a "quality score" based on speed, comfort, and ease, InsideTrip helps overwhelmed and disengaged travelers make better-informed travel purchases. The end result: a site that offers a humanized digital travel experience by being useful, usable, and desirable.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.