March 14, 2008
How To Use The Web To Attract And Retain Individual Health Plan Membership
Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market
with Carrie Johnson, Peter Hult, Brendan McGowan
Executive Summary (This is a document excerpt)
Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members. Forrester estimates that the individual health insurance market stands at roughly $115 billion today — and is growing. Clients have asked us: "Who are these consumers? Where are they going to research and purchase individual and family plans? And what steps should eBusiness professionals take to attract and retain individual membership?" This document uncovers the answers to these pressing questions.
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WHAT IT MEANS
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Forrester fielded a survey of more than 5,000 US and Canadian consumers in October 2007. This report details the resulting data, focusing on the insured status of US consumers and their attitudes toward health insurers. Related Research Documents
October 5, 2007
September 12, 2007
August 24, 2007 |
The Individual Market Is Not HomogeneousFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Monday, August 04, 2008
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