For eBusiness & Channel Strategy Professionals (Length: 5 pages)
April 7, 2008
Connecting The Dots To Mobile Banking And Payments
Leverage Connections To Online Banking To Speed Up Transition To Mobile Services
This is the fifth document in the "Mobile Financial Services" series.
with Carrie Johnson, Brendan McGowan
Executive Summary (This is a document excerpt)
While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To help spur adoption of this new payment paradigm, banks and payment providers must prove to users that tomorrow's payments will be better than those in use today. By building bridges from today's online banking and payments, institutions can begin to demonstrate to users the concrete ways in which emerging payments will be better.
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Archived Teleconference:
Finding Your Audience For Mobile Banking
Original air date: Tuesday, August 19, 2008
Original air date: Tuesday, August 19, 2008
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