For eBusiness & Channel Strategy Professionals (Length: 5 pages)

April 7, 2008

Connecting The Dots To Mobile Banking And Payments

Leverage Connections To Online Banking To Speed Up Transition To Mobile Services

This is the fifth document in the "Mobile Financial Services" series.

by Emmett Higdon

with Carrie Johnson, Brendan McGowan

Executive Summary (This is a document excerpt)

While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To help spur adoption of this new payment paradigm, banks and payment providers must prove to users that tomorrow's payments will be better than those in use today. By building bridges from today's online banking and payments, institutions can begin to demonstrate to users the concrete ways in which emerging payments will be better.

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Analyst: Emmett Higdon
Technology: IT Adoption, IT Spending & Budgeting
Industry: Business-To-Consumer eCommerce, Consumer Financial Services, Consumer Portals & Search, Consumer Technology Adoption, eBusiness/eCommerce, eBusiness/eCommerce Adoption, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Banking, Retail Payments, The Mobile Channel
Geography: North America

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Archived Teleconference:
Finding Your Audience For Mobile Banking
Original air date: Tuesday, August 19, 2008
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