For eBusiness & Channel Strategy Professionals (Length: 16 pages)
This is a Consumer Technographics document

April 1, 2008 (updated June 17, 2008)

US Investors Adopt eStatements

But A Majority Of Investors Still Receive Paper Statements

This is second document in the "eStatement Adoption" series.

by Bill Doyle, Elizabeth Davis

with Brendan McGowan, Kate van Geldern


Executive Summary (This is a document excerpt)

The adoption of eStatements for financial products in the US continues to grow. More than half of US online consumers with a brokerage account receive an eStatement. But even among investors who have signed up for electronic statements, a wide majority continue to receive a paper version, as well. The top reason why investors don't adopt eStatements? They feel that they need paper for their records. Many holdouts report a willingness to switch if firms offer a combination of financial incentives and help with record-keeping alternatives.

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TABLE OF CONTENTS

itemWhat's Going On With Consumer Adoption Of eStatements?

itemeStatement Success Won't Come Easily

itemThe eStatement Landscape For Investment Products

itemAdopters Move To eStatements For The Environment

itemHow To Convince Non-Adopters To Ditch Paper

itemBrokerage Account eStatement Adoption

itemMutual Fund eStatement Adoption

item401(k) eStatement Adoption

itemTrade Confirmation eStatement Adoption

itemShareholder Communications eStatement Adoption

itemAnnuity/Life Insurance eStatement Adoption

itemTax-Related eStatement Adoption

itemSupplemental Material

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Analyst: Bill Doyle
Technology: eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Portals & Search, eBusiness/eCommerce Adoption, Financial Services, Financial Services Technologies, Investments, Online Financial Products & Services
Geography: North America

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