For Vendor Strategy Professionals (Length: 7 pages)

Executive Summary (This is a document excerpt)

Technology vendors increasingly focus on using external sources to bolster their company's innovation. Driven by globalization trends — and a realization that they can't manage all of their innovation in-house — vendors are seeking to generate more innovation through small acquisitions, partnership programs, and venture investment. As a result, Forrester has seen a renewed focus on identifying the emerging trends and technologies that will affect technology markets over the next few years. To highlight some of these trends, we've identified several companies that we think are worth noting for their unique business model, their growth potential, or their relevance to broader tech markets. This report briefly describes companies in diverse emerging areas like Web 2.0, green IT, mobility, collaboration, and interactive marketing and explains why we think these companies will be noteworthy in 2008 and beyond.