For eBusiness & Channel Strategy Professionals (Length: 10 pages)
This is a Consumer Technographics document

April 16, 2008

How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

an introduction by Carrie Johnson

Executive Summary (This is a document excerpt)

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest challenge that eBusiness executives face — creating an online value proposition and experience that go beyond simple order taking.

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Analyst: Carrie Johnson
Technology: Channel Design Strategies, Customer Experience, Customer Relationship Management, eBusiness/eCommerce, Packaged Applications
Industry: Business-To-Consumer eCommerce, Consumer Portals & Search, Consumer Retail & CPG, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy, Multichannel Retail, Retail
Geography: North America
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