June 18, 2008 (updated June 30, 2008)
Choosing An ISV Partner Program
Forrester's Assessment Of The Partner Program Offerings From IBM, Microsoft, Oracle, And Salesforce.com
by Merv Adrian
with Eric G. Brown, Robert Muhlhausen
Executive Summary (This is a document excerpt)
Independent software vendor (ISV) partner programs are a great resource for creating compelling offerings, taking them to market, and deploying them, sometimes in cooperation with other partners. The three largest software vendors — IBM, Microsoft, and Oracle — are aggressively ramping their programs to recruit ISV partners, and salesforce.com is attempting to redefine partnering models as it has with software sales. Because these programs differ in some very important ways, you should take the time to understand the landscape of opportunities and risks in order to choose the right program and get the most benefit.
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recommendations
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Forrester interviewed numerous software companies, including IBM, Microsoft, Oracle, and salesforce.com. Related Research Documents
April 17, 2008
April 16, 2008
August 22, 2007 |
Partner Program Participation Has Become More Important And More Complex
Evaluation Criteria Mirror The Offering Life-CycleFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Friday, October 31, 2008
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