Executive Summary (This is a document excerpt)

The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high level of interest technology professionals have in understanding new trends, new business models, and emerging technologies. Second, it supports Forrester's belief that technology professionals are under intense pressure to innovate and are looking to market sources to help them identify and prepare for "the next big thing." This Q2 2008 "Hot Companies" document follows the same structure as the first, describing several interesting companies in diverse areas such as risk and compliance, virtualization, innovation management, and marketing; it also strives to explain why these companies will be noteworthy in 2008 and beyond.

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