Executive Summary (This is a document excerpt)

Indian CEOs, like the rest of their Asian peers, are eager to radically transform their products, services, processes, and even business models in order to seize global market opportunities. Yet they struggle to operationalize their "continuous innovation" agenda, the success of which hinges on the empowerment and effective engagement of employees, customers, partners, and other societal stakeholders. To help Indian CEOs systematically drive such multifaceted innovation, software and service providers like SAP and IBM must provide innovation management solutions (IMS) to growth-seeking Indian firms.

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