June 20, 2008 (updated July 23, 2008)
How To Connect With Bloggers
Understand Motivations To Start Successful Outreach
by Peter Kim
with Charlene Li, Cynthia N. Pflaum, Emily Bowen
Executive Summary (This is a document excerpt)
More individuals blog today than ever before. As Social Computing has matured, brands recognize the importance of connecting with this small but influential group of content creators. Adults and youth blog for different reasons, which marketers must recognize when seeking social media mentions and link love. To engage bloggers effectively, marketers must listen first, participate in an ongoing dialogue, create a larger conversation, and measure to fine-tune their outreach programs.
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Forrester used data from the North American Technographics® Financial Services And Automotive Online Survey, Q3 2007; the North American Technographics Retail And Marketing Online Youth Survey, Q4 2007; and the North American Technographics Technology, Media, And Marketing Benchmark Survey, Q3 2007 Related Research DocumentsJuly 10, 2007 April 19, 2007 November 5, 2004 |
Bloggers: Small In Number But Large In Influence
Recognize Differences In Blogger MotivationsFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Monday, May 19, 2008
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