December 8, 2008

Widgets Improve The Convenience Of The Mobile Internet

This is the first document in the "Convenience Quotient" series.

by Pete Nuthall

with Michelle de Lussanet, Charles S. Golvin, James L. McQuivey, Ph.D., Laura Wiramihardja

Executive Summary (This is a document excerpt)

The slow uptake of mobile Internet services has meant a failure to deliver the promised data revenues that would offset mobile operators' heavy investment in 3G networks and licenses. Only 14% of European mobile users regularly used the mobile Internet at the start of 2008, despite virtually all mobile phones carrying mobile Internet functionality. Why have mass-market mobile users shunned the service? Because the barriers to usage outweigh the benefits. Mobile browsing — the dominant form of access today — simply isn't convenient. Mobile widgets — single-purpose applications that a user can download onto a phone — offer a new alternative for mobile Internet access and promise greater convenience for consumers who have distinct needs while "on the go."

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.