For Business Process & Applications Professionals (Length: 13 pages)
This document includes Business Data

May 16, 2008

Trends 2008: Master Data Management

Focus On People And Process Will Continue To Trump Technology Decisions

by R "Ray" Wang, Rob Karel

with Kyle McNabb, Norman Nicolson


Executive Summary (This is a document excerpt)

Information and knowledge management professionals continue to turn their attention to defining master data management (MDM) strategies. However, early adopters in 2008 will focus on mitigating the organizational, process, and business case challenges an enterprisewide, multi-data-domain MDM business capability introduces before considering comprehensive technology architectures. Even with these daunting challenges, MDM's goal of delivering trusted data throughout the enterprise shouldn't be ignored this year. Recognizing and planning for enterprise MDM as a multiyear, multiphase maturing business capability allows I&KM pros to deliver trusted quality customer, product, and other critical data.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemWith MDM, Actions Speak Louder Than Words — But Inaction Reigns Supreme

itemDeployment Trends Emphasize Soft Skills To Achieve MDM Success

itemEarly Adopters Set The Table For MDM And Create An Appetizing Case for Change

itemSuccessful Project Teams Focus Early On People And Processes That Fast-Track MDM's ROI

itemMDM Implementations Begin From Multiple Entry Points Based On Maturity

itemVendors Seek To Expand The MDM Solution Footprint

recommendations

itemFocus On Data Quality In 2008 To Prepare For MDM Implementations In 2009

Forrester based this report on more than 147 master data management inquiries with vendors and end user clients.

Related Research Documents

itemData Governance: What Works and What Doesn't

September 10, 2007

itemTrends 2007: Master Data Management

February 26, 2007

itemThe Forrester Wave™: Customer Hubs, Q4, 2006

December 22, 2006

itemIntroducing Master Data Management

November 10, 2006

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Analyst: Rob Karel
Technology: Information & Knowledge Management, Master Data Management
Geography: Europe, North America

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Ratings and Comments
Rating: 8 out of 10
based on 3 ratings across all roles.
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