For Vendor Strategy Professionals (Length: 14 pages)

May 8, 2008

The Tech CEO's Guide To Implementing Customer-Focused Innovation Networks

This is the third document in the "Driving Customer Co-Innovation In Global IT Ecosystems" series.

by Navi Radjou

with Pascal Matzke, Janine Liu


Executive Summary (This is a document excerpt)

To win in the emerging partner-rich, user-empowered global IT ecosystem, Forrester believes that tech providers must form customer-focused Innovation Networks (CFINs) in which they co-create innovation value with their corporate clients. But implementing CFINs in a tech firm won't be a walk in the park, as this disruptive business paradigm challenges deeply rooted cultural norms and well-entrenched organizational structures. As old habits die hard, this document details five specific steps that visionary tech vendor CEOs should immediately implement to drive the organizational transformation required to position their firm for CFIN success.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemTech CEOs Must Overhaul Their Firm's Culture For CFIN Success

item1. Institute An Enterprisewide Governance Structure To Optimize The Entire CFIN Portfolio

item2. Incent Solution Delivery Teams To Innovate Around Customers' Customers' Needs

item3. Transform Insular R&D Culture To Boost Customer Responsiveness

item4. Invest In Web 2.0, SaaS, And SOA Technologies To Net-Enable CFIN Collaboration

item5. Localize CFINs And Cross-Pollinate CFIN Best Practices Across Regions

itemTech CEOs Should Engage Employees As CFIN Transformation Partners

WHAT IT MEANS

itemTech Vendors Will Have To Adopt CFINs — Or Risk Going Bust

For this report, Forrester interviewed leading IT providers in North America, Europe, and India, including: Accenture, BT, Capgemini, IBM, Infosys, SAP, Sapient, TCS, and Wipro.

Related Research Documents

itemCustomer-Focused Innovation Networks Emerge

April 22, 2008

itemHow IT Consultants Can Finally Profit From Clients' Business Innovation Demands

May 18, 2007

itemThe Emerging IT Ecosystem

January 2, 2007

itemInnovation Networks: Global Progress Report 2006

June 14, 2006

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Corporate Strategy, Innovation Networks, Technology Vendor Alliances & Partnerships
Geography: Asia Pacific, Europe, North America

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How Tech Vendors Can Help Indian Firms Innovate
Original air date: Friday, September 05, 2008
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