For Technology Product Management & Marketing Professionals (Length: 31 pages)
August 13, 2008 (updated August 18, 2008)
Industry Essential: Global Retail Industry
eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
with Eric G. Brown, Sharyn Leaver, Andrew Magarie, Varun Sedov
Executive Summary (This is a document excerpt)
IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities — notably, common interest in prolonging the life of legacy apps and revitalizing their eCommerce capabilities. How should technology marketers position their offerings to buyers and influencers in the global retail market? This report explains the technology buying intentions and motivations of retailers around the world.
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WHAT IT MEANS
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This document is based on interviews and interactions with retailers and vendors at conferences throughout 2007 and on Forrester's Enterprise And SMB IT Budgets And Spending Survey, North America, Europe, And Asia Pacific, Q4 2007. Related Research Documents
March 27, 2008 February 6, 2007
December 19, 2006 |
Retail Is Detail
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Original air date: Wednesday, December 10, 2008
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