July 11, 2008

The Social Technographics® Of US Online Health Information Seekers

by Carlton A. Doty

with Carrie Johnson, Peter Hult, Kate van Geldern

Executive Summary (This is a document excerpt)

The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to come to grips with this trend, understand how it applies to their market, and take action. Forrester applied our Social Technographics® profile to online health information seekers in the US and found them to be more engaged on average in Social Computing than US online consumers in general. This report identifies who these consumers are and arms eBusiness professionals with a method for reaching them with an effective social strategy.

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