For eBusiness & Channel Strategy Professionals (Length: 6 pages)
June 23, 2008 (updated July 2, 2008)
Customer Advocacy 2008: How US Consumers Rate Their Banks, Brokerages, And Insurers
This is the 11th document in the "Customer Advocacy" series.
by Bill Doyle
with Peter Wannemacher, Kate van Geldern, Brendan McGowan, Courtney Tincher
Executive Summary (This is a document excerpt)
Consumers who rate their financial services providers high on customer advocacy are more likely to consider those firms for additional financial products. USAA customers give their firm the highest rating, as they have for each of the past four years. At the other end of our rankings, big banks predominate. This year, consumers' ratings of their financial institutions are down across the board, falling to their lowest levels in five years.
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Original air date: Wednesday, September 10, 2008
- What Satisfies Financial Services Consumers
- Earning The Loyalty Of Banking Customers
- Lessons From Edward Jones' Mutual Fund Debacle
- How Financial Firms Rank On Customer Advocacy
- Customer Advocacy: The Secret To Loyal Financial Services Customers
- Customer Advocacy 2006: How Consumers Rate Their Banks, Brokerages, And Insurers
- Customer Advocacy 2007: How Customers Rate Banks, Brokerages, Insurers, and Credit Card Issuers
- Customer Advocacy 2007: How Customers Rate European Banks
- How Canadians Rate Their Banks On Customer Advocacy
- Case Study: Charles Schwab Storms Back By Focusing On Customer Loyalty
- Customer Advocacy 2008: How Customers Rate European Banks
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