Executive Summary (This is a document excerpt)

Consumers spend more time with interactive media every year. How much money will US advertisers spend to market to them in these channels? Today, US advertisers spend $18.4 billion in interactive marketing channels, an amount that will ramp to $61 billion by 2012. Firms will spend this money across many channels, including search engines, email, online display media, and online video, as well as emerging channels like social media and mobile. This report arms consumer market research professionals with the insights and forecasts they need to help their internal customers at budgeting time, media mix discussions, and marketing channel prioritization.