September 26, 2008

Consumers Show Little Interest In Person-To-Person Lending

An Increasingly Crowded Field Divvies Up A Small Market

This is the third document in the "Peer-To-Peer Lending" series.

by Brad Strothkamp

with Carrie Johnson, Courtney Tincher

Executive Summary (This is a document excerpt)

Person-to-person lending has seen a flurry of media attention and new entrants over the past two years. Forrester surveyed US online consumers on their interest in the concept. They showed little interest, mainly because they are skeptical of the benefits, are concerned about the risks, and are almost completely in the dark about firms that offer these services.

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