July 7, 2008
High-Tech And Manufacturing Marketers Ramp Up Interactive Marketing Spend
This is the second document in the "Industry-Specific Interactive Marketing Forecast" series.
with Jennifer Joseph, Laura Ramos, Scott Wright
Executive Summary (This is a document excerpt)
Forrester projects that as high-tech and manufacturing marketers shift spending online, their interactive marketing spend will grow at a compound annual growth rate (CAGR) of 37% to 1.6 billion by 2012. Although still only a fraction of the total interactive marketing pie, growth in B2B investment in interactive tools signals that these marketers are moving to more measurable channels; improving existing programs; and testing online video, blogs, communities, and other social applications.
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Original air date: Thursday, September 03, 2009
Special Features
1 Forecast
Research on future technology trends or innovation
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