For Technology Product Management & Marketing Professionals (Length: 12 pages)
June 23, 2008
Case Study: Web 2.0 Propels StackSafe's Debut
by Laura Ramos
with Bradford J. Holmes, Christina Lee
Executive Summary (This is a document excerpt)
Software startup StackSafe used Social Computing technology to burst onto the scene in the multitier testing and change control market. How? The companies' marketing professionals engaged prospects in a community conversation to validate a problem, postulate a solution, and then tie a product launch into the same Web 2.0 environment. Fellow business-to-business (B2B) marketers can achieve their own community marketing success by emulating StackSafe.
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WHAT IT MEANS
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Forrester interviewed Jonah Paransky, vice president of marketing, and Joseph Pendry, director of marketing, at StackSafe for this case study. Related Research Documents
May 7, 2008
May 7, 2008
January 15, 2008 |
The Situation: How To Use Community Marketing To Boost A Product Launch
Step 1: Create Primary Research That Uncovers Real User PainFind Documents In Related Categories |
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Original air date: Wednesday, October 29, 2008
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