For Interactive Marketing Professionals (Length: 3 pages)
August 1, 2008
Retail Interactive Marketing Spend Grows Steadily
This is the third document in the "Industry-Specific Interactive Marketing Forecast" series.
with Sarah Glass
Executive Summary (This is a document excerpt)
Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) of 25% as they continue to refine existing programs to drive more online sales and also experiment with new media and richer display ads to boost brand awareness and customer engagement.
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