January 23, 2009 (updated March 12, 2009)

How To Reach Baby Boomers With Social Technologies

Create And Sponsor Social Content And Allow For Their Voices To Be Heard

by Jeremiah K. Owyang

with Josh Bernoff, Shar VanBoskirk, Cynthia N. Pflaum, Angie Polanco

Executive Summary (This is a document excerpt)

Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social networks. Yet this group isn't as active as younger generations, so to reach Boomers, start with sponsoring or creating social content since they're not as willing to create blogs, videos, or audio. We also recommend allowing Boomers to share their opinions with others by enabling comments, ratings, and rankings on Web sites.

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