For Information & Knowledge Management Professionals (Length: 14 pages)

Executive Summary (This is a document excerpt)

Data quality professionals in large enterprises spend much of their time trying to convince senior management to support and prioritize trusted data initiatives, too often with disappointing results. Why so difficult? Delivering trusted data will not directly increase revenue, reduce costs, or improve operational efficiencies — the cornerstones of most funding decisions. Information and knowledge management professionals: Don't build your business case top-down, attempting to capture the potential value across the entire enterprise. Instead, consider a bottom-up approach that defines quantitative and qualitative ROI for only those few select functional organizations that can best articulate and measure the business impact poor quality data has on their processes. Building a business case with those willing to defend it can get your trusted data effort started — and begin the momentum that will eventually attain your cross-enterprise vision.

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