August 1, 2008
What Does An Audience-Focused Model Really Mean For Publishers?
Forrester Answers Publishers' Frequently Asked Questions
This is the third document in the "Reinventing Media eBusiness" series.
with Carrie Johnson, Charlene Li, Kate van Geldern
Executive Summary (This is a document excerpt)
Forrester has been advising publishers that growing revenue profitably online will require embracing an audience-focused model — that is, selling ads against their audience wherever and however they can through any digitally connected channel. During a recent Webinar for Editor & Publisher magazine, Forrester fielded questions from newspaper and magazine publishers who wanted to know more about how print publishers can embrace an audience-focused model to thrive in an online world. This report answers publishers' most frequently asked questions about what pursuing an audience-focused strategy really means.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
QUESTIONS |
|---|
|
|
1. What does Forrester mean by "audience"?Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||||||
Original air date: Wednesday, July 15, 2009
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
