For Interactive Marketing Professionals (Length: 7 pages)

August 11, 2008

Crafting A Content Moderation Policy

Win User Trust And Avoid Disaster With Guidelines For User-Generated Content

by Steven Noble

with Josh Bernoff, Shar VanBoskirk, Sarah Glass


Executive Summary (This is a document excerpt)

For social applications like blogs and communities, content moderation policies determine when to publish or delete user-generated content. When approached correctly, content policies support marketing and business objectives, build user trust, and prevent disastrous moderation decisions made in the heat of the moment. Successful policies limit destructive behavior while supporting a wide range of user contributions. When creating your policy, encourage participation by users and management.

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Analyst: Steven Noble
Technology: Brand Tactics, Customer Experience, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Asia Pacific Interactive Marketing Trends
Original air date: Thursday, May 21, 2009
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Ratings and Comments
Rating: 9 out of 10
based on 1 ratings across all roles.
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