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For Interactive Marketing Professionals
(Length: 7 pages)
August 11, 2008 Crafting A Content Moderation PolicyWin User Trust And Avoid Disaster With Guidelines For User-Generated Contentby Steven Noble with Josh Bernoff, Shar VanBoskirk, Sarah Glass Executive Summary (This is a document excerpt)For social applications like blogs and communities, content moderation policies determine when to publish or delete user-generated content. When approached correctly, content policies support marketing and business objectives, build user trust, and prevent disastrous moderation decisions made in the heat of the moment. Successful policies limit destructive behavior while supporting a wide range of user contributions. When creating your policy, encourage participation by users and management. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Asia Pacific Interactive Marketing Trends
Original air date: Thursday, May 21, 2009
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