July 23, 2008
Benchmark 2008: Examining Travel Behavior By Generation
North American Consumer Technographics
This is the 12th document in the "State Of Consumers And Technology: Benchmark 2008" series.
with Carrie Johnson, Elizabeth Stark, Kate van Geldern
Executive Summary (This is a document excerpt)
US travelers are not a single block of people. Examining travelers' behavior by generation identifies important differences. Boomers and Gen X have the largest proportion of travelers — 72% and 71%, respectively. Some 121.8 million US leisure travelers are online, with Boomers making up 48.3 million of them. Among US business travelers, 45 million are online, 40% of whom are Bookers. Air travel retains its lead as the top travel product booked online, with nearly one in four Seniors buying an airline ticket online in the past three months.
Buy Risk-Free
Download and print PDF immediately. Price: US $1749
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
|---|
|
|
Boomers Dominate Us Travel; Gen X Is The Next Most Important Group
Boomers Book OnlineFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||||||
Monday, December 14, 2009
- The State Of Consumers And Technology: Benchmark 2008
- Benchmark 2008: Mobile Is Everywhere
- Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations
- Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters
- Benchmark 2008: Gen X Loves Gadgets The Most
- Benchmark 2008: Broadband Dominates The Home Internet Access Market
- Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y
- Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market
- Benchmark 2008: Pay TV Is Growing Through Digital Upgrades
- Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment
- Benchmark 2008: Putting The Personal Into The PC
- Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake
- Benchmark 2008: Forecast Growth Of Devices And Access In The US
- Benchmark 2008: Gen Y Comes Of Age
- Benchmark 2008: The Web Purchasing Power Of Gen X
- Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs
- Benchmark 2008: Which Generations Bank And Invest Online?
- The State Of Consumers And Technology: Benchmark 2008, Canada
Survey Explorer
Find out if Forrester has asked survey questions relevant to your products or market opportunities.
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
