November 7, 2008
To Succeed With Web Content Personalization, Start Failing Now
with Kyle McNabb, Stephen Powers, Suresh Vittal, Keith K. Tsang
Executive Summary (This is a document excerpt)
Today, most information and knowledge management (I&KM) professionals supporting Web teams acknowledge the benefits of personalizing the Web experience by delivering targeted and even unique content to individual visitors or segments of visitors. Many organizations now find themselves researching and planning sophisticated personalization projects. Yet for all of the talk, enterprises take very little action. I&KM professionals should stop looking for recipe books and best practices — which are either nonexistent or unproven — and instead launch small-scale personalization initiatives to gain experience, build momentum, and establish competitive advantage.
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recommendations
| Forrester interviewed 23 vendor and user companies, including Alterian, Baynote, GX, Interwoven, Molecular, SDL Tridion, an automobile manufacturer, a media conglomerate, a European telecommunications and network services provider, a US federal agency, a global pharmaceutical company, a UK-based retailer, and a computer technology company. Related Research Documents
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December 27, 2007 |
Personalization Is The Next Big Thing — Again 
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Original air date: Wednesday, September 16, 2009
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  out of 10based on 4 ratings across all roles. |
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