For Interactive Marketing Professionals (Length: 14 pages)

January 9, 2009

The Forrester Wave™: Community Platforms, Q1 2009

Jive Software and Telligent Systems Lead An Emerging Market

by Jeremiah K. Owyang

with Shar VanBoskirk, Sarah Glass, Christine Spivey Overby, G. Oliver Young, Angie Polanco

Executive Summary (This is a document excerpt)

Forrester evaluated nine of the 90-plus vendors in the exploding community platforms market. Jive Software and Telligent Systems lead the pack because of their strong administrative and platform features. Both Strong Performers, KickApps and Pluck enable large Web sites to quickly scale with social features. Also in the Strong Performer category, Awareness, Lithium Technologies, and Mzinga enable brands to build branded communities while LiveWorld offers brands agency-like services. Leverage Software is not on par with the others in the category, but it is a Contender with strong offerings for medium-sized businesses.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemBrands Lean On Communities For Effective And Efficient Marketing And Support

itemCrowded Market View To Support Branded Communities

itemCommunity Platform Evaluation Overview

itemCriteria Targets Services, Leadership, And Viability

itemVendors Have Proven Track Record Of Marketing For Large Brands

itemDemand For Communities Gives Buyers A Few Strong Choices

itemVendor Profiles

itemLeaders: Jive And Telligent Offer Robust Platforms

itemStrong Performers: Pluck, Mzinga, KickApps, LiveWorld, Lithium, And Awareness

itemContenders: Leverage Is Suitable For Budget-Conscious Or Medium-Sized Businesses

itemSupplemental Material

Forrester conducted lab-based evaluations in November 2008 and interviewed nine vendors and user companies: Awareness, Jive Software, KickApps, Leverage Software, Lithium Technologies, LiveWorld, Mzinga, Pluck, and Telligent Systems.

Related Research Documents

itemHow to Staff for Social Computing

February 28, 2008

itemOnline Communities: Build Or Join

February 28, 2008

itemOnline Community Best Practices

February 13, 2008

Find Documents In Related Categories

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Analyst: Jeremiah K. Owyang
Technology: Enterprise Collaboration, Information & Knowledge Management
Geography: Asia Pacific, Europe, North America
Archived Teleconference:
Social Media Playtime Is Over: How Brands Must Focus In A Recession
Original air date: Tuesday, April 28, 2009
The Forrester Wave. Smart data for smart decisions.


Vendor Product Catalog
See how Forrester users scored the products in the Community Platforms For The Interactive Marketer category »

Highest User-Rated Products
Mzinga Online Community & Business Social Media Solutions 5.0
Cerado Ventana 5.0
CustomerConnect 5.0
Awareness Enterprise Social Media Platform 5.0
LiveConnect Community Platform 5.0



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Ratings and Comments
Rating: 8 out of 10
based on 4 ratings across all roles.
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