December 18, 2008
Role Profile: The CIO
Understanding And Marketing To The CIO Professional
by Emily Van Metre, Eric G. Brown
with Alex Cullen, Christina Lee
Executive Summary (This is a document excerpt)
Knowing your customers will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customers' daily life, and in the end help to land you a sale. This role profile will take you through key attributes of the CIO so that you understand this role's job, organizational structure, success imperatives, and key decision-making factors and obstacles. Use this role profile to better craft compelling messages and share-capturing campaigns for your CIO customers.
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TABLE OF CONTENTS |
NOTES & RESOURCES |
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| Forrester used data from our Business Data Services Enterprise And SMB IT Budgets And Spending Survey, North America, Europe And Asia Pacific, Q4 2007; our July 2007 North American And European Enterprise IT Management And Governance Phone Survey; and conversations with CIOs to build this CIO role profile. Related Research DocumentsNovember 17, 2008
July 25, 2008
July 2, 2008 December 6, 2007 |
The CIO Has A Background In Technology And Business Leadership 
The CIO Leads The IT Team And Works With The Executive Team Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, November 19, 2008
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