July 21, 2008 (updated August 5, 2008)

Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

North American Consumer Technographics

This is the fifth document in the "State Of Consumers And Technology: Benchmark 2008" series.

by Paul Jackson

with Charles S. Golvin, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this interest. However, Gen Y consumers show by far the greatest dedication to the video gaming cause: They have multiple platforms, spend more time playing, and show more "hardcore" gamer behavior. Furthermore, Gen Y gamers are putting Social Computing tools to good use — leading to a more social, outgoing community of creative players.

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